Brazilian Telenovelas

Friday, October 19, 2012
Avenida Brasilia.  Photo via BBC News: Latin America & Caribbean

The big topic of discussion for the locals today at work, at the restaurants, and on the phone was Avenida Brasila, a Telenovela. Telenovelas are Brazilian prime time soap operas. This specific telenovela airs its final episode tonight after almost 200 episodes and there has been a lot of buzz about it. It is pretty amazing because a  headline today read:
“Brazil electricity distributors fear power outages as last soap opera episode is aired”
Even the President, Dilma Roussef, had to reschedule a rally because it coincided with the time slot of Avenida Brasila. As I have mentioned several times, Sao Paulo is usually a busy town, but on this night as we walked to dinner around 9pm (the shows airtime), the streets were calmer than usual and most bars/restaurants were spotty at best. Keep in mind this was a Friday night. The beautiful thing about this Telenova is that almost every man, woman and child watches it. I guess it’s a family affair.

Final Score: 2-0


Thursday, October 18


Tonight we watched Sao Paulo FC take on Atletico Goianiense at the Morumbi Stadium in Sao Paulo. I enjoy basketball; I really enjoy American football but I LOVE futebol [soccer]! Like most great futebol games, the energy in the stadium was electric; the pitch was perfect and the players entertaining. The highlights of the night were watching Luis Fabiano take and miss a penalty kick and the crowd still embracing their hero.   I would be lying if I did not say I felt like the stadium came to a complete standstill when he missed, and then for almost a full minute after, the entire stadium cheered in perfect harmony "LUIS FABIANO!! LUIS FABIANO!! LUIS FABIANO!!" Maybe it’s just me, but I felt like both the referee and the opposing team were in awe of the loyalty that filled the air because the game did not restart until Fabiano humbly, or shamefully waved and clapped to the crowd in appreciation of their grace and kindness.

Luis Fabiano is one of the most decorated Brazilian strikers of my generation and it was clear that his team loves him. Come rain, come shine, they’ll stand by their own (tonight, even, they stood by him).
On another note, watch out for a kid name Lucas Moura (#7 of Sao Paulo). I believe he is one of the next stars to emerge from Brazil and will be playing in Europe very soon. He was a joy to watch.
Fabiano playing, preparing for his penalty kick, and missing the goal

The crowd at the entrance to the match and the fans cheering during the match

The period following the game was also very interesting. I guess soccer in Brazil, or Sao Paulo specifically, can be pretty intense because with the amount of armed officers, police cars, flashing lights and officer-mounted horses, one would have assumed a riot was about to ensue.  All in all, it was a great night!  A big thank you goes out to Rafael (pronounced Ha-fa-el) and Laura for the invite and for being such great hosts tonight and throughout our entire stay in Sao Paulo thus far. 
L-R: Ravy, Me, Rafael,  Uma, and Rachel.  I had to wear my jersey on top of my jacket as my jacket turned out to be the opposing team's colors!


Wednesday = Feijoada CEO Summit

I did not have Feijoada on this particular Wednesday.  I admit I was secretly hoping to find the dish on the menu for lunch.  It wasn't there, but I had a great time anyway- and  I had much more energy after eating than I have the past few Wedesdays!  


Yesterday I attended the Ernst & Young and Endeavor CEO Summit and it was great. I didn’t know this but I think the “E” in CEO is actually for Entrepreneur not Executive – yea they got me too. The location, Hotel Unique, was amazing and from the outside looked like a modern version of Noah’s Ark.

It was an all day event with 950 attendees, eight panel discussions with some of the most influential businessmen and women in Sao Paulo and Brazil, and dozens of entrepreneurs from some of the most innovative companies in all of Latin America (see below for a brief summary of the panelists).

After listening to all of the speakers, adjourning for several coffee breaks, and devouring an amazing lunch (I loved the squash/pumpkin stuffed ravioli) we and other members of the E&Y team headed to the bar restaurant atop Hotel Unique, which had one of the most amazing views of the city.



Amazing city view
I want to say a very special thank you to the E&Y Strategic Growth Markets (SGM) and Marketing team for inviting us and putting together a great event; more specifically Guilhereme Sampaio, Carolina Pereira, Vivianne Ianagui, Beatriz Guido and Adriana Barreto.


The E&Y People that make the magic happen: Leonardo, Guilherme, Carolina, Vivian, Beatriz and Adriana


E&Y CR Fellows

Another shot of the rooftop view



Read more for the Agenda and List of Panelists