Friday, October 19, 2012
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| Avenida Brasilia. Photo via BBC News: Latin America & Caribbean |
The big topic of discussion for the locals today at work, at the restaurants, and on the phone was Avenida Brasila,
a Telenovela. Telenovelas are Brazilian prime time soap operas. This
specific telenovela airs its final episode tonight after almost 200 episodes
and there has been a lot of buzz about it. It is pretty amazing because a headline today read:
“Brazil electricity distributors fear power outages as last soap opera episode is aired”
Even
the President, Dilma Roussef, had to reschedule a rally
because it coincided with the time slot of Avenida Brasila. As I have
mentioned several times, Sao Paulo is usually a busy town, but on this
night as we walked to dinner around 9pm (the shows airtime), the streets
were calmer than usual and most bars/restaurants were spotty at best.
Keep in mind this was a Friday night. The beautiful thing about this
Telenova is that almost every man, woman and child watches it. I guess
it’s a family affair.
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